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This web site 2ndamendgunsmith.com states the following, "Gunsmith, Shooter and Gun Supply." We noticed that the webpage said " 2nd Amendment Gunsmith and Shooter Supply, LLC is a Loveland, Colorado based business dedicated to providing quality gunsmith services, gun sales trade-in options available, and shooter supply accessories to your firearms." It also said " Visit us at our new location! 418 8th Street SE, Unit A2 in Loveland. We Gladly serve the Northern Colorado, Loveland, Greeley, Fort Collins area with our Gunsmith and Gun Sales Expertise. Have a gun to trade in on a new one?." The header had Northern Colorado as the highest ranking optimized keyword. It is followed by gun sales, gunshop, and gunsmith which isn't as ranked as highly as Northern Colorado. The next words 2ndamendgunsmith.com used was shooter supply.